I'm a design lead with 20+ years' experience shaping brand systems, digital products and user experiences.
I'm drawn to the places where those disciplines meet – where the work is messy, the answers aren't obvious and clarity really matters. On any given day that might mean developing a brand toolkit, planning a design sprint or helping a product team untangle a problem.
I combine hands-on craft with calm leadership, helping teams improve both the quality of the work and the way it's made.
My approach is collaborative, grounded and practical: building shared understanding, making better decisions and helping good ideas become reality.
“Gordon was an absolute delight to work with on a very challenging project. He’s a complete master at turning an idea into a reality and in a remarkably short time.
It’s genuinely inspiring to work with someone so competent, measured and creative.”
“Gordon is an exceptional creative lead. He was entrusted with delivering the biggest rebrand in Ladybird's 100+ years.
He took the time to really understand the brand and where we want to take it over the next 100 years. The respect and passion he had for the project shows in his creative execution.
Thanks to Gordon Ladybird now represents families of today and of tomorrow. He is a joy to work with and I wouldn't hesitate to do so again.”
“I had the pleasure of working with Gordon across two design sprints spanning diverse user experience themes, helping solve a range of challenging ecommerce and business problems.
Gordon’s ability to collaborate with other designers brought new ideas and outcomes to each sprint. He consistently moved quickly under tight deadlines, while remaining pragmatic and focused on delivering valuable design outcomes.
Gordon is a true team player, and someone I would gladly draft into any design thinking challenge.”
