The Edinburgh Festival Fringe is the world's largest arts festival, attracting performers and audiences from around the world to the city each summer.
A new campaign is developed each year to capture the theme of the Fringe, with the programme cover at its centre.
Back in 2011, in the shadow of economic gloom, the brief was simply to “make people feel good”.
In response, we developed ‘The Fringe Squad’ – a colourful team of characters capturing what the festival promises at its best: a voyage of discovery and fun.
