First published in 1978, Raymond Briggs' The Snowman has become one of Britain's most enduring Christmas stories, captivating generations through its iconic illustrations, animated film and timeless soundtrack.
Working closely with Penguin Random House's in-house team, we redesigned the official website, creating a digital experience that celebrated the charm of the original while supporting new books, events and seasonal content.
We embraced a less-is-more approach, keeping additional elements to a minimum, making the most of the original artwork and brand assets we had at our disposal while finding opportunities to have some fun.
