Hemingways asked us to refresh the Vex gift card brand – refining the proposition, updating the identity, and creating a more consistent experience across digital, physical and marketing channels.
The work built on an earlier proposition sprint and focused on translating that strategic direction into aclear, adaptable identity system.
We worked closely with the internal team to evolve the visual and verbal brand and to develop a toolkit that could scale across a range of formats and sub-brands.
The project included a new logo, visual guidelines, messaging matrix and rollout assets – resulting in a more confident, coherent brand that’s easier to use and better aligned with its purpose.
