Founded in 2011, Scuf Gaming is a global innovator and creator of high-performance gaming controllers, loved by casual gamers and professionals alike.
One of their defining features is the ability for users to customise every detail of their controllers – from style and colour, to grip and trigger types – an experience that begins on their global website.
In 2021, Scuf’s user interface was beginning to fall behind in an increasingly competitive field. So, together with their in-house marketing and technical teams, we ran a design sprint to explore how it should evolve.
The resulting prototype amplified the beginning of the journey with a new landing page and ‘hero’ visuals, simplified the complex customisation process, and introduced moments of celebration.
This was enthusiastically received by customers in testing, giving Scuf the confidence to invest in developing a next-generation customisation experience that would match the quality of its controllers.
