In early 2020, as the world went into lockdown and the education sector rapidly shifted to online learning, the founders of Edify, an ambitious tech firm, saw an opportunity to fast-track the launch of their immersive education platform.
Over the course of four weeks, we worked with them to develop a new proposition, logo, brand toolkit, and a set of assets and templates to help their design and marketing team create quickly.
The brief was to avoid the clichés normally associated with virtual reality (think headsets) and instead focus on the human experience.
With our ‘Windows of Wonder’ theme, we introduced geometric, modular patterns that framed dynamic illustrations of Edify’s cutting-edge educational experiences and the feelings of curiosity and wonder they inspire.
